The Kerfoot Group are great exhibitionists!
You would be excused for thinking that you are looking at a photograph of a very chic bar in the city – it’s actually a pic of The Kerfoot Group exhibition stand which was rolled out at the very busy In Cosmetics exhibition in Paris earlier this year, where a record number of visitors (nearly 10,000!) attended the 652 exhibitors ‘ stands.
It’s Incredible just how many oils we produce!
The HPCI Exhibition in Warsaw was busy and kept Josh and Maciej on their toes in October! Maciej not only had the opportunity to meet up with existing customers but made a lot of new contacts too particularly manufacturers who would normally go to distributors. Josh hopes to go back next year to consolidate our market position in Poland now that the Kerfoot name is being seen on the Polish market.
Back home in the UK – Kerfoot Speciality Oils (KSO) exhibited in November at the popular ‘SCS Formulate’ in Coventry. It wasn’t only the Kerfoot stand that caught the eye of the many visitors! Hannah and Alison were on hand to show visitors just how many oils we produce.
Although we don’t always exhibit, it’s a great way to keep in touch with and research the markets and of course an opportunity to meet with existing customers along with making new contacts. Simon Corner and Paul Stoddart spent a couple of days in Frankfurt at Fi Europe & Ni 2013 ‘the world’s most important gathering of ingredients suppliers, distributors and buyers in the food & beverage industry’. One of the many advantages of this international exhibition is that Simon and Paul got to meet up with both existing and new customers and suppliers who had travelled from afar to be there. The expected number of visitors over the four days of the November exhibition was to be over 26,000 – there hasn’t been a final figure publicised yet but both Simon and Paul said it was ‘rammed’!!
Our exhibitionists are looking forward to 2014 and returning to the familiar sites of this year and hopefully to new ones where they will exhibit and represent The Kerfoot Group to many new contacts.