On my travels down to ‘The Big Smoke’ to visit Top Drawer London:
I was let loose on my own for the first time, not only to visit a trade show, but all the way down south to ‘The Big Smoke’…London! I visited Top Drawer, the UK’s leading lifestyle event. The show features lots of design led products & has a wellbeing section showcasing candles, home scents, fragrances & bath & body gift products.
I set off in the freezing weather into rush hour on the tube, which was eventful in itself as I hopped onto the wrong train at one point! I did finally manage to get to Top Drawer in one piece & systematically worked my way round the exhibitors, meeting & greeting a whole variety of cosmetic manufacturers. I got to sample a couple of gorgeous products…one of my many highlights of the day, being a girl who loves her cosmetics, & of course our gorgeous speciality oils, butters & waxes went in to making a lot of them! We have over 500 different oils butters & waxes so we can always find something that will meet our customers’ formulation requirements.
We visit as many trade shows as we possibly can for a number of reasons. Firstly to keep up to date with all of the current trends in the cosmetics & personal care market & the talk of the show this year was our new range of Refined Fruit Seed Oils. Secondly, the opportunity to meet our customers face to face and update them with any new & exciting products we have added to our ever growing product list. One of our newest innovations has been the production of our extracts such as Watermelon & Acai Berry. Thirdly, we get to see what our gorgeous range of oils butters & waxes actually make. And last but definitely not least, we have the opportunity to meet new faces in the personal care industry & introduce them to Kerfoot Speciality Oils.
So after a very successful and informative day with my bag full of business cards & brochures, I headed off back to the station to make the long journey back to North Yorkshire. This time I learnt from my mistake & managed to get the right tube!
Emily Hawksworth KSO Sales Executive