Authentic natural oils are one of the most effective ways to boost the value and marketability of personal care and cosmetic products. Kerfoot Group is exhibiting at Incosmetics Global 2020 to showcase how simple and effective they can be to implement.

The company, a global specialist in the manufacture and supply of high-quality oils to the personal care market, will be showcasing at the event between March 31 – April 2.

Incosmetics Global, taking place at Fira Barcelona Gran Via, is the largest exhibit of its kind and in 2020 celebrates 30 years of innovation across the cosmetics and personal care sectors. Kerfoot intends to match this focus on forward-thinking with its own innovative solutions and will be demonstrating some of the key natural and organic oils, blends and ingredients that are set to be industry game-changers in the coming year.

Kerfoot will be located on stand AH80 during the three-day exhibition, and the company’s representatives, who are specialists in the personal care world, will be on hand to guide delegates through the health and beauty benefits of high quality, organic and sustainable natural oils to boost new product development, as well as showcasing the company’s solutions to the evolving trends of an increasingly complex personal care market.

Sales & Marketing Director, Simon Corner, said “Incosmetics Global is one of the most eagerly-anticipated events in the personal care calendar, and is once again expected to attract businesses from across the world. Our customers rely on us, not only to deliver authentic natural oil solutions, but to stay ahead of the curve in health and beauty trends. We’re therefore excited to showcase some of the new additions to our impressive portfolio that meet the shifting demands of today’s consumers.”

With more than 500 oils in its portfolio, Kerfoot is at the cutting edge of oil supply and is committed to sourcing sustainably for the personal care sector. By using in-house laboratories to test, develop and store speciality oils, Kerfoot is notably fully certified by the Soil Association, Kosher approved and accredited as Grade AA Consumer Goods and Grade A by the British Retail Consortium (BRC).

Simon concluded: “Consumers are seeking provenance, authenticity and quality like never before, and brands are becoming savvier with their choice of ingredients. Businesses along the personal care value chain understand that low-quality substitutions for natural oils don’t cut it anymore in the eyes of today’s discerning shopper. That’s why we’re so passionate about disrupting the market with oils that are authentic, honest and responsibly sourced. When it’s so important to the consumer, it should be just as important to manufacturer too.”