Kerfoot Group, a leading supplier of natural and organic oils, essential oils, waxes and butters for the personal care products sector in the UK, has commented on a significant market shift towards oil blends in cosmetic and personal care formulations.

The business has recently identified strong growth in demand for new and innovative blends and infusions, as a result of changing consumer needs but also a requirement for supply chain reliability and efficiency.

Comprising two carrier, flavoured or scented oils, blends have found a strong footing in the market of late as brands seek fast and effective ways to meet the latest consumer demands, and deliver the innovation they are seeking to capture market share.

Jeremy Founde, Commercial Manager at Kerfoot, commented: “The personal care market is currently going through several transitionary periods at once. Covid-19 has no doubt played an important role, but in some ways, brands today are falling back on their core offering and doubling down on the products they already have in light of what have been, in some cases, considerable ingredients supply chain and logistics challenges.

“We’re seeing many brands take the opportunity to reconnect with their customers and wanting to offer new formulations to break up the lockdown tedium. Blends and infusions are a great way to deliver new product development innovation without supply chain complexity. By procuring pre-blended oils, steps are removed in the production process to keep costs down and customers are assured of their speed to market with authentic and traceable ingredients.

“In today’s emerging post-covid environment, oil supply is all about innovation, efficiency and service. We’ve spent a lot of time at Kerfoot getting that balance right and it’s paying dividends as savvy brands identify with the advantages of blends and infusions sourced directly from us.

“Personal care shoppers are seeking products that perform more roles than ever before, while balancing pure, unadulterated ingredients that stay as close to nature as possible. At the same time, studies suggest that trust is becoming more central to everyday buying decisions, which indicates the importance of traceability and authenticity in personal care product formulation.”

Jeremy concluded: “Arnica, Calendula or Camellia-infused Sunflower Oil are great examples of this in action. They put an authentic, natural spin on essential personal care and hygiene products and resonate with the needs of today’s consumer. They’re cost-effective and simplify the supply chain, so it’s not hard to see why they’re becoming a popular ingredient option in the personal care market as we move through 2020.”