Kerfoot, an Avril Group company and leading supplier of refined and speciality oils for the global food and personal care markets, has launched a new website.

The new website design provides clear and simple browsing of the brand’s product portfolio, and has been designed to operate responsively from desktop to mobile browsing.

The new platform comes as Kerfoot gears up for ambitious growth plans, identifying a range of opportunities for synergistic business and innovation to drive the company forward. The site is designed to reflect the value proposition of the business as well as the key positioning goal – to be the preferred supply partner to the refined and speciality oils markets.

Sarah Bradley, Chief Executive Officer of The Kerfoot Group, said: “In today’s commercial environment, a strong digital presence is crucial to staying relevant and on-trend. The new site gives us the ideal platform to showcase our extensive industry expertise, our strong sustainability agenda, as well as engage with our customers to communicate what we have to offer.

“The platform is also an excellent tool to support our HR agenda, supporting employee engagement and recruitment by demonstrating our values while conveying the culture of the company.”

The site presents a host of new features built into its contemporary interface, including a media centre which will be updated on a regular basis with news, events, blogs, video and other digital media.

Established in 1980, Kerfoot supplies over 500 oils alongside a comprehensive supply and support system to meet the needs of brands and distributors of the food, personal care and industrial sectors. Avril acquired The Kerfoot Group in 2015.