A shiny and healthy head of hair is a core goal of most consumers, across all genders and age groups. It is estimated that on average, consumers put as much care and money into their hair care routines as they do on their skincare regimens.

The haircare oil market is potentially very lucrative for new product developers with a 4.2% growth forecast for the period 2021 to 2028. This is according to figures released by Data Bridge Marker Research. In the main, growth is driven by the need for quick, easy, and affordable solutions to address specific hair issues that can efficiently cleanse, moisturise, nourish, and repair damaged and coloured hair.

While many consumers engage in time-intensive deep conditioning and spa treatments for maximum impact, we often find that their busy day-to-day routines spur them to look for convenient products that deliver the best benefits. This includes in-hair treatments for maximum nourishment.

But growth is only possible on the back of intense research and development to fulfil consumers’ requirements. At Kerfoot, our specialist R&D team are on hand to help you formulate new and exciting products including hair oil tonics, serums, and masks.

Give hair a pop!

While intense treatments using hair oil have been around for centuries, it has gotten a modern spin using the term ‘slugging’ – one of this year’s biggest hair trends that is taking social media and TikTok by storm.

Slugging involves searing up your haircare with moisture trapping occlusive and hydrating agents, with enviable results. The science behind this treatment is based on boosting moisture levels to eliminate frizz and add fantastic shine as the treatment locks in moisture.

Slugging is ideal for stressed hair where the condition has been impacted by multiple factors including stress, hormones, genes, lifestyle, and chemical treatment. Its intense moisture kick means that appearance-conscious but time-poor consumers can effectively style and manage frizzy, difficult, and easy-to-tangle hair. Two of our specialist personal care oils, namely Sunflower and Coconut, are ideal when used as base oils on all types of hair types, lengths and textures.

Coconut oil

Grown in tropical areas, especially Africa and Southeast Asia, coconut oil is obtained by cold pressing. The oil has a distinctive, recognisable aroma, is stable when exposed to air and features a low viscosity that solidifies at zero degrees. The oil is also rich in natural antioxidants and particularly vitamin E. These two compounds can help restore protein loss in damaged hair and help to limit and prevent falling hair while encouraging growth when used in hair shampoos and conditioners.

Sunflower oil

Our sunflower oil is excellent for treating dry hair due to its high Vitamin E, Oleic Acid, Linoleic Acid and Sesamol content. Both Vitamin E and Sesamol contain high amounts of antioxidants, which can neutralise free radicals that can damage the hair and scalp. It also contains oleic acid, which can stop hair breakages and is an excellent ingredient to uplift oil blends. It can also be formulated in hair care products, treating seborrhea and structurally damaged hair.

Kerfoot can help

At Kerfoot, we understand the importance of sourcing sustainable, ethical, and environmentally sound hair care ingredients that can help you to find the right solutions and formulations for your new product development.

Get the edge on the latest hair care trends by talking to our expert team today and discover how quality oils can support your new product development.

To find out more about Kerfoot oils, please visit www.kerfootgroup.co.uk